|Market Research with synchronite|
Different opinions of potential customers are often gathered in the context of a market analysis. Here is it crucial that the survey is carried out in a way that causes as little effort as possible for the respondent. High-quality interviews which up to now could only be conducted through one-to-one conversations, can now be conducted by the means of Computer Assisted Telephone Interviews (CATI).
In parallel with a phone call complex online interviews (e.g. conjoint analysis) can be visualized on the monitor of the conversation partner and all this, without any installation or configuration on behalf of the interviewed person. At the same time all safety measures remain active on the system of the interviewee. The interviewer can clear up any ambiguity and instantly answer complex questions by using visual support. The quality of data and thus validity of the measurement is overall increased.
The synchronite approach does not only significantly reduce costs but also the time required to accomplish market research projects.
Using synchronite we were able to increase participation as well as reduce time and cost per interview. Moreover, co-form filling and real-time validation by our interviewers helps us to improve the response quality, which speeds up subsequent data analysis.
—Thomas Kästner, Head of Infrastructure